Many people give you online success stories.
I think it's equally important to hear about failures.
I've failed before.
I'll be the first to admit that my online track record *is*
blemished.
This is nothing to be ashamed of.
In fact, most people who achieved great things in
business online, have also failed at some point.
Looking back, there a couple of factors that led to my
failures. I want to share them with you today so you can
hopefully avoid these potential landmines.
Here they are:
Failure Factor #1: KISS & MISS
Failure Factor #2: Not seeing things from both sides
Here is the quick version of the story...
Way back in 2001, I launched a service called EzineJV.
This service helped ezine publishers to promote each
other and grow their lists. The ezinejv.com domain is
long gone now and redirects to another one of my sites.
The service died. :-(
Why?
It's because of those two Failure Factors I mentioned
above.
I was successful in working with other ezine publishers
one-on-one and cross promoting our ezines. But, when I
attempted to make this into a service, it bombed.
First of all, I did *not* keep it simple silly (KISS) or make
it simple silly (MISS).
The service was complicated, difficult to set up and not
very user friendly.
I'm sure you'll agree, making something a pain to use is
not a good thing, right?
Also, when I was setting up Joint Ventures (JVs) one-on-
one with other ezine publishers, I would do most of the
work for them -- to make it real easy for them to work
with me.
This was not the case with EzineJV.
I was *not* looking at things from both sides.
Here's what I mean... What do you think would happen if
you contacted an ezine publisher and said:
"Hey, let's cross-promote our ezines. Go here, set up an
account at EzineJV, follow the 14 steps and then 30-
minutes later, let me know once you are done, ok?".
No response.
Are you surprised?
*Not* seeing things from BOTH sides is a very bad thing.
I ignored these two rules and failed.
About a week ago, I sent you a link to check out some
videos. The content was really good (taken from the
stage at a live event).
The *stealth* marketing concepts discussed in the
videos are very powerful.
And yes... you could go out and implement those tactics
on your own.
But, rather than re-invent the wheel, or make things
overly complicated like I did with EzineJV... what if, you
could tap into other webmaster's traffic, subscribers and
prospects and hammer out JVs in a couple of minutes?
Sure, you could hire a programmer and burn through $4K
while still only having a "Beta" piece of software that
might not even work that well (been there... done that
with EzineJV).
Or, you could be smart and implement something that is
easy to use... already working... already generating
thousands of dollars in sales per day... and is already
built, tested and *proven* to work.
I am a big believer in tapping into other peoples traffic,
prospects and subscribers.
It's a great way for you to leverage others to help build
and grow your business.
Here is something that I think will really help you to get
there:
https://paydotcom.com/r/63971/
P.S. - The takeaway from this email is this... starting
today, what can you do to go out and leverage other
peoples assets?
If you have a product or website, go out and work with
others in your market. If you position your JV proposal
the right way, it's easy to get them to say yes, and you'll
tap into a lot of fre.e traffic, prospects, leads and
subscribers for months to come.
When this happens... go shut down your Google
AdWords account. You won't need it anymore. :-)
This might be the traffic "power plant" that you've been
looking for, but would never build on your own:
https://paydotcom.com/r/63971/
Jason Potash
Co-founder of Comment Kahuna
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