...EVERY SEARCH ENGINE RANKING BATTLE EVENTUALLY COMES DOWN TO A
LINK-BUILDING WAR.
Throughout the 30 Day Challenge, and over the last few emails Brent
and I have sent you, we've been going through a structured process
for getting faster and easier search engine rankings, using Market
Samurai.
This structured process has helped you to:
- Identify keywords that have high levels of traffic, and few
competitors in Google;
- Analyze the strength of your competitors so you can "outrun the
lion";
- Analyze the backlinks of your competitors to determine the
precise number and quality of backlinks that you will need to
outrank your competition;
- Find content (with low content authority) that can be used for
fast and easy market testing;
But the lesson in all of this is...
A GOOD SEO SAMURAI CHOOSES THEIR BATTLES WISELY
It's unwise to try and break into markets that will take months of
your time, money and hard work - just before you see any result or
return on your efforts.
That's why we've already given you several strategies for "choosing
your battles wisely" - by identifying keywords that minimise your
risk, maximise your rewards, and as a result give you a higher
probability of success.
So now it's time for what might be the most important lesson of
them all...
...Building Links.
BUILDING LINKS IS ULTIMATELY WHERE SEARCH ENGINE RANKINGS ARE WON
AND LOST
In the end - after keywords have been chosen, content has been
written, and the site structure developed - all search engine
rankings wars ultimately end up turning into a battle of links.
He who has the best links, wins.
As we've shown you already, it's not just the QUANTITY of links
that matters...
...It's also the QUALITY of links that determines the outcome of
the search engine ranking war.
And we've shown you how you can outrank your competitors with only
a SMALL FRACTION of the links that your competitors have.
But ultimately, at some stage, you'll still need to build links...
And if you do it the traditional way, link building is generally
WHERE MOST OF THE HARD WORK GOES IN...
HOW TO BUILD LINKS - THE TRADITIONAL WAY
Previously, if you were building links, there were two options...
OPTION #1 - Spend DAYS Building Easy, Trashy, Worthless, "GUTTER"
Backlinks
OPTION #2 - Spend WEEKS Trying to Build Valuable, Difficult,
"QUALITY" Backlinks
"Gutter" links are easy - you can get them commenting on blogs,
submitting to article directories, participating on forums, and
dozens of other easy sources...
They're easy to get - but practically worthless when it comes to
helping you to rank well in search engines. So you practically need
zillions of them to get any real traction in the search engines.
Plus, these strategies are open to abuse by "black hat" SEO
marketers - so they're generally frowned upon by the blog and forum
owners.
In fact, elaborate spam-detection systems have been built into most
blogging platforms like wordpress to detect blog-comment spam.
In a recent study of using blogs to build backlinks by one
prominent SEO marketer, ONLY ONE OUT OF EVERY THREE links
submitted actually "stuck", while the other two out of three were
disapproved or shut down by automatic comment-spam systems.
"Quality" links are highly valuable links - but they have their own
problems too.
They really require you to either build relationships and request
links from potential link partners in your niche (and let's face
it, most people will say no) - or spend hours writing unique
content for third-party sites (and again, getting rejected
time-and-time again).
They're the polar opposite of "gutter" links - "quality" links are
generally highly valuable links - but they require you to spend
LITERALLY DAYS worth of your time just to get a handful of links.
HOW TO BUILD LINKS - THE EASY WAY - USING PINGBACKS
Fortunately, there's a 3rd option:
OPTION #3 - Spend MINUTES Building Easy, Quality "PINGBACK" links
WHAT IS A PINGBACK?
Pingbacks are a common feature in most blogs - it's the way that
blogs talk to each other when one blog links to another. (Often,
they're mistakenly called a "Trackback")
If you write a blog post, and include a link to another blog that
supports pingbacks, the blog that you are LINKING TO will
automatically create a link back to your blog.
(Usually this link uses the title of your blog post as the
link-text of the link - handy to know if you are keyword-optimizing
the title tags of your post... hint-hint...)
HOW TO USE PINGBACKS TO SLIP UNDER THE BLOG COMMENT RADAR...
Pingbacks are still open to comment spam, but there's a clever way
that you can use pingbacks to create a WIN-WIN-WIN outcome for you,
other blog owners that you are seeking links from, and even the
readers of your own blog!
HERE'S HOW IT WORKS:
Let's say that you're writing a blog post focused around the
keyword "vintage electric guitar".
What you do is compile a list of other blog posts that are about
vintage electric guitars, and then at the end of your blog post you
write, "Here are Related Links:" and then list the links and a
description of each of the links.
By including a list of other related blog posts in your post, your
wordpress will automatically "pingback" all those sites and ask
them for a link back to your site.
WHY THIS IS WIN-WIN-WIN:
This simple "twist" to the traditional pingback link-acquisition
strategy is perceived very differently by blog owners that your are
trying to get a link from because it delivers genuine value to
everyone involved.
Everyone wins:
1. - THE BLOGS YOU LINK TO WIN:
The blog owners that are linking TO wins - because they are getting
legitimate and valuable links from your website... And if you start
getting traffic and search engine rankings a percentage of your
viewers may click through and visit their website, particularly if
it is genuinely relevant to your original post.
2. - YOUR BLOG READERS WIN:
Your own blog audience wins - because you are offering genuinely
useful information through finding quality links that are related
to the topic that they are interested in.
3. - AND YOU WIN!:
Because you get back quality links from other quality sites, and
get a much higher percentage of your link pingback requests being
approved helping you to dominate the search engines.
STILL SOUNDS LIKE HARD WORK? MARKET SAMURAI AUTOMATES CREATING
"RELATED POST" PINGBACK CODE..
It couldn't be easier...
The "Promotion" module in Market Samurai allows you quickly
identify quality blog posts. THEN it lets you analyze each post (or
all at once), fetches key information on the authority of the blog
content you want to get pingback links from, and more.
HERE'S HOW TO USE MARKET SAMURAI TO PROFIT FROM PINGBACKS - YOUR
MARKET SAMURAI PINGBACKING CHEAT SHEET...
There's a detailed video on the blog pingback strategy on the Video
Tutorials page, inside the Noble Samurai support area.
But here's a quick summary of how to get the most out of the
"Promotion" function in Market Samurai, and find the best quality
pingback opportunities:
1. Open a tab in Market Samurai for the keyword that you want to
use as a basis to find backlinks for.
2. Click the "Promotion" module tab on the left hand side of Market
Samurai.
3. Click one or more of the checkboxes under the "Blogs" heading in
the backlink sources area.
4. Click "Find Backlinks" - Market Samurai will then fetch a list
of potential blog posts that are related to your keyword.
5. Click "Analyze All" - This will populate the Analysis columns
with data, allowing you to sort your blog posts.
6. Sort by PageRank (Click the "PR" column heading): If there are
any results with pagerank these should float to the top. If so,
scan down looking for rows which have the "F" (Follow Links) and
"PB" (Pingback Supported) columns set to "Y". If you find any,
review the content to see if the content is of a high quality. If
so, click the checkbox to add the blog post to your list of
pingback links.
7. Sort by Backlinks (Click the "BL" column heading): This will put
the blog posts that have the highest number of backlinks to the top
of your list. Once again, search for posts that have both the "F"
and "PB" columns set to "Y". Review the content for quality, and if
you are happy click the checkbox to add the content to your
pingback list.
8. Sort by Follow (Click the "F" column heading) - This shows all
the follow blogs at the top. Scan down to find those blogs which
also have a "Y" in the "PB" column. Once again, if you are happy
with the content, add it to your pingback list.
9. Copy the Pingback HTML to your clipboard by clicking the "Copy
Code" button in the "Create Pingback HTML area.
10. Paste the HTML code under the "Code" tab in your blog post
with a heading such as "Related Posts".
11. Publish your content. Your blogging platform should
automatically contact all the sites linked to in your post and
pingback the sites. Over time, a proportion of those sites will
link back to you, once they've had a chance to review your site.
Remember to add value at every turn!
This strategy is meant to be win-win-win, for everyone involved!
Automatic spam comment systems such as Akismet are very good at
catching spammy comments, and most keep public databases of "known
spammers". If your domain gets flagged as being spammy, your
pingbacks will be rejected by practically every blog that uses
Akismet, and the Pingback strategy will stop working effectively.
MARKET SAMURAI TIP: EXPLOIT YOUR LATENT LINK POTENTIAL - YOU'RE
LEAVING LINKS "ON THE TABLE"
If you already have a blog - OR if you have existing blog posts
that do not already use this strategy - then you're sitting on a
gold mine of untapped "latent" links.
Simply go through all your past blog posts and generate pingback
links for each of your individual posts.
If you do 4 or 5 links for each of your posts you can very quickly
generate hundreds of links to your site WITH THE CONTENT THAT YOU
ALREADY HAVE!
This simple step in itself might be enough to catapult your site in
authority and in the search engines!
The end result is that you'll gain a stack more links and also
generate click through traffic from the blogs where you're
generating links from, while providing genuinely useful related
links for the visitors who read your blog. It's a powerful tool.
WARNING: WITH GREAT SAMURAI POWER COMES GREAT RESPONSIBILITY...
Like all Samurai weapons, use this weapon wisely.
I urge you - DO NOT ABUSE THE POWER OF THIS FEATURE.
Blog comment and pingback spam is a big problem, and there are very
good solutions to combat it.
If your domain gets branded as being a spammer, you might never be
able to post a pingback or blog comment linking to your site again.
WHAT THE FUTURE HOLDS...
The promotion module of Market Samurai is still evolving and over
the next few months we're planning to add additional link-building
weapons to your Samurai arsenal.
The battle of SEO is fought on the front-line of link-building, and
having cutting-edge link-building tools is critical for any SEO
strategy.
WARNING: YOUR MARKET SAMURAI HALF-PRICE DISCOUNT WILL EXPIRE IN
LESS THAN 12 HOURS!
If you haven't yet locked in your $69 half price discount, you have
less than 12 hours to do so.
At 11:59PM on September 12th (Pacific Standard Time) the price of
Market Samurai is more than DOUBLING to $149 (our general public
launch special price).
Software with similar pingback functionality retails at $97 by
itself - but Market Samurai's pingback tool is just ONE tool in a
massive arsenal of SEO weapons that you get with Market Samurai.
To avoid disappointment and to claim your copy at $69 before the 30
Day Challenge offer expires (in just a few hours time!), you need
to hurry before it's too late:
http://clicks.aweber.com/y/ct/?l=9Ay_e&m=1aDqMyO_2REdjC&b=jZuvc.L.LXYrL7k5NB4oMgWithout wanting to put the pressure on, this is the last chance
ever to buy at $69, and it would be a shame if you were to miss out.
Warm regards
Eugene Ware
Eugene Ware and Brent Hodgson
Noble Samurai
