Two explorers are hiking through the open plains of the African
savannah when all of a sudden...
...ROAR!
A lion appears out of the thick grass and starts racing towards them!
Frantically, one of the explorers whips off his boots and starts
putting on his running shoes.
"What are you doing, you fool," screams his friend, "You can't
outrun a lion!"
"I don't have to outrun the lion" he replies "I just need to outrun
you!"
==========
Outrunning Lions, and Getting Lazy #1 Rankings in Google
==========
Getting a #1 rank in Google is a lot like outrunning lions.
You only need to be a tiny bit better than the competition and you'll
outrank them.
Makes sense doesn't it? If your competitor has 100 links to their
web page, if you got the same 100 links and then added a 101st link
(all other things being equal) then you should outrank them.
Once you learn how to identify how strong your competitors are, you
can then work out what you need to do to beat them, by being that
tiny bit better.
This allows you to do three things:
1. Cherry pick "lazy" keywords that you can rank on the first page
for (if not #1) in no-time at all (sometimes in just hours or
less!).
2. Stay away from hyper-competitive keywords where you would need
to invest months or years just trying to "break in" to the front
page!
3. Identify and concentrate on the tasks that will make the biggest
difference to your search engine rankings, and avoid unnecessary
time, effort and costs.
==========
How Do You Size Up The Competition?
==========
So now that we know that we only need to be "slightly better" than
our competitors... How do we know what we need to be better at?
Google uses many factors to determine how strong each competitor is.
Using a tool such as the "SEO Competition" tab in Market Samurai,
you wield a weapon that does all the hard work for you.
The "SEO Competition" tab inside Market Samurai quickly gathers
data on 15 of the most important search engine ranking factors, and
displays them in one screen for analysis at-a-glance.
These include PageRank, Domain Age, Alexa Traffic Rankings, Page
Backlinks, Domain Backlinks, Backlinks from .edu and .gov sites,
presence in important directories like DMOZ and Yahoo Directory -
plus On-Page factors like having the keyword in the title, URL,
description and headings within the page, and even the date Google
last checked the site for updates!
Whew!
Market Samurai breaks these into both "On Page" factors, and "Off
Page" factors, and (based on their strength) displays the score for
each of these factors in a different colour - Red, Yellow or Green
- so even if you're new to internet business, you can easily see
what's going on.
And within a minute or so you'll have an at-a-glance snapshot
showing you how competitive the top-ranked web-sites in your market
are, whether it's worth "engaging the enemy" at all, or whether
it's best to save your valuable time and effort to attack a "weaker
prey" keyword for maximum effect.
==========
Two Secret Weapons To Devouring The Competition: It's Between The
Lines...
==========
OK, we're going to let you in on a little secret that was probably
a little too advanced for the Thirty Day Challenge for many of the
participants.
The competition matrix generated inside the Market Samurai "SEO
Competition" tab is nothing to be sneezed at.
It's incredibly handy for filtering out overly competitive
keywords...
...BUT it's just the tip of the blade.
The most powerful feature of this module (and arguably the whole
Market Samuarai suite) is in the backlink analysis functionality
that exists "between the lines" of the competition matrix. Click
the little green arrow in the "URL" column of each row in the table
and you'll be presented with two incredibly powerful buttons:
SECRET WEAPON #1 - PR Analysis
SECRET WEAPON #2 - Anchor Text Analysis
Let's tackle them one at a time.
==========
1. PR Analysis: Rank Higher with Fewer Backlinks...
==========
It's easy to be frightened off when you see a competitor with
hundreds or thousands of backlinks. It's easy to dismiss the
competition as "too hard".
But that's just not true.
You see, all links are not created equal.
A link that comes from a PageRank 1 site is worth roughly 10 times
more than a link that comes from a PageRank 0 site. Similarly a
link from a PageRank 2 site has around 10 times the value of a
similar link on a PageRank 1 site.
What matters is not the sheers quantity of links, but also the
QUALITY of the links.
So if your competitor has 300 backlinks, but 299 of them are
PageRank 0 and only one has a PageRank of 1, then chances are you
could beat them with 40 x PageRank 1 links, or 4 x PageRank 2
links, or just a handful of PageRank 4 links - all sprinkled
together with some lower quality links for good measure.
...Suddenly, the tide of the battle swings in your favour...
...Suddenly you don't need to waste weeks building hundreds of of
low-quality links.
...Suddenly, with a few quick punches, you can knock your
competitor flat, and take his rankings in the search engines.
YOU DON'T NEED TO COMPETE ON QUANTITY. You don't need to build 300
low-quality links, when you can build just a handful of HIGH
QUALITY LINKS.
You don't need to be afraid of sites with hundreds of links -
because you know how tough they'll be to beat before you ever step
up to fight.
(Of course, if 299 of their links were PageRank 4, I'd be backing
off and probably looking at another keyword.)
The "PR Analysis" button does all this analysis for you in just a
few minutes! Market Samurai fetches a list of the top 1000 back
links, then fetches the PageRank for each link, and puts all of the
"PageRank spread" data in an easy-to-understand table where you can
instantly assess just how strong the competition really is.
You can quickly work out what you need to do to "one-up" them.
==========
2. Anchor Text Analysis: The X-Factor...
==========
OK, so you've done a PR analysis and are pretty confident that you
might be able to beat out your competitor with a little bit of
link-building.
Before you make your mind up there's one more QUALITY factor to
consider...
Anchor Text ...the text used in links pointing to your competitors
site...
If you're trying to rank for the keyword "vintage electric guitar",
your competitor has 300 backlinks, and 299 of those backlinks have
Anchor Text that reads "music site" pointing to your competitors
site, that's nowhere near as powerful as having 299 links all
having the text "vintage electric guitar".
In fact, the actual Anchor Text that other web-sites use to link to
your site is a key ranking factor that search engines assess when
calculating where your site should rank.
It's not just the quantity of links you receive (number of links),
it's not just the quality of links you receive (PageRanks of links)
- it's also what the anchor text says, and specifically how
relevant the links are to your keyword.
Once again Market Samurai comes to the rescue.
By clicking the "Anchor Text Analysis" button after your do your
"PR Analysis" Market Samurai will download the top 1,000 backlinks,
and work out what the anchor text was for that link... and tabulate
the results for you.
This is like having "X-Ray Goggles" for looking into the power of
links.
Often you'll see that even though a competitors may have a lot of
backlinks, and many that have high PageRanks, the anchor text for
those links is not relevant to the keyword they are ranking for...
...And as a result, they're not getting the full value of the link.
Knowing this, often a number of lower PageRank backlinks to your
website, but with MORE RELEVANT ANCHOR TEXT (ie. the keyword that
you want to rank for) will enable you to lazily outrank bigger,
stronger competitor with higher PageRank backlinks.
===========
Your SEO Domination Action Plan...
===========
I hope you can see how powerful these tools are when you use them
together. The end result is that you're not gambling with search
engine rankings - you're taking a systematic, logical, even
scientific approach.
That's because Market Samurai removes a lot of the guesswork for
you, and then does what something amazing...
IT TELLS YOU WHAT YOU NEED TO DO NEXT...
At the end of this analysis you have your blueprint to success. You
know exactly how many backlinks you need to build, and what
PageRank they need to be - AND THEN gives you some effective tools
for building backlinks!
As a result, you are targeting your competitors' weaknesses to
achieve easy, lazy search engine rankings - because you only need
to do a fraction of the work to get the same result.
***********
Reminder: You Have Just 2 Days Remaining
***********
Obviously, as one of the first people to use Market Samurai, we
want to look after you and make sure you get a great deal if you
choose to continue using Market Samurai.
Because of this, if you are going to continue using Market Samurai,
we recommend you secure your copy while the VIP Thirty Day
Challenge discount lasts - just $69 until the 12th of September -
only 2 days left!
When you consider that the only software that we've found to
performs similar laser-targeted backlink analysis costs $87 on its
own (with no other Market Samurai features), it would be a shame
for you to miss out on this offer.
If you want to find out more, or secure your copy, visit:
http://www.marketsamurai.com/
This is your last chance to secure the full version of Market
Samurai for $69 before the price rises to $149 after September
12th, so make sure you get in now.
Warm regards
Brent Hodgson and Eugene Ware
Noble Samurai
http://www.NobleSamurai.com
Noble Samurai, Level 1, 234 Whitehorse Road, Nunawading, Victoria 3131, AUSTRALIA
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