Shoemoney Newsletter

*** Republished with permission; below is the Shoemoney Newsletter in an unedited format:

Trust is an amazingly powerful thing. But with great trust comes great responsibility. Last week we had an amazing launch with the ShoeMoney System. We sold out the entire initial 500 seats in one day. Truly humbling. I should jump for joy right? I mean I just made 100k in a day. But instead I felt sick. Its the same feeling I get when people pay $5,000.00 a seat to come to the Elite Retreat or any other product I launch. 75% of the people who purchased the ShoeMoney System had already purchased something from us. They loved their previous experience and they trust we will deliver another amazing product.

So yes, even I get a little queasy and nervous after selling to people that trust me. But then I think about the last year of work we put into the product, the 6 months of 20+ beta testers we had testing the product, our partners like Facebook, Myspace, Yahoo, Google, Microsoft and many others telling us what a remarkable product we have built and how they feel it's truly the first legitimate make money online offer out there... and once again I feel invulnerable. It's really majestic the way you feel when you really believe in your product.

But this newsletter is about trust... not about me and I don't want to make it about me.

Lets look at others who have earned a great deal of trust.

Mike Arrington started a blog (he used to be the only writer) years ago called TechCrunch. Its now the largest blog in the world with almost 5 million RSS readers. I really like the way Mike Arrington writes and I connect with him on a personal level. I love the way he fights for what he believes in (as unpopular as it sometimes might be) and how he gives his raw opinion on stuff. I remember talking to Guy Kawasaki once about his alltop.com website and he said he asked Mike Arrington to write about it on his Techcrunch Blog.... Mike did... but not in a very nice way. The one thing you can trust about Mike is that he will "keep it real".

Mike Arrington has been earning my trust for years. And when last fall he announced they were going to be making a touchpad mobile computing device called the crunchpad I was all in. I would honestly buy a piece of cardboard with a techcrunch logo on it if they sold them. It doesn't really matter what it is to be honest. I trust that whatever Mike Arrington is going to put his name on is going to be a great product.

Speaking of touch pads Apple just announced they are coming out with a multitouch mobile computing device called the iPad. Where can I order.

We recently just had an internal discussion about the iPad and all of its shortfalls. Then I took a brief poll around the room and asked who is NOT going to buy it. Not one person raised their hands. We are all Apple NUTS here at ShoeMoney and despite a lot of public criticism and even our own personal concerns we will be first in line to buy the iPad when it is released. We trust Apple will make an amazing product.

There are tons of public companies and figures that have built trust.

Think Oprah has trust? A brief mention of your book on Oprah's show means you're going to the Best Seller lists.

What about Google? Google could put its name on anything and people would buy it. They have been building trust with people for years. And now they are capitalizing on it big time with products outside their core scope.... products like the new Google Nexus One phone and the soon to be released Google Chrome operating system (and there's talk of a touchpad by Google).

Why do you think celebrity endorsements cost so much and deliver such amazing results? Because they have earned the trust of their followers and their followers want to buy things that they recommend.

So thats great and all but what about you? How can you earn trust?

For years I had heard of a guy named Andy Jenkins. He was the brains behind a product called Stompernet (a 20+ million dollar company). I also knew that he had won an emmy back in his days working for NFL films and read somewhere that he was one of the core video editors on some mainstream movies like The Blair Witch Project. But I had never met Andy In person... until a couple weeks ago.

Just as we were getting ready to launch the ShoeMoney System I got a call out of the blue from Andy Jenkins inviting me to this affiliate marketing event in Las Vegas. Now keep in mind I had already been in Vegas for 5 days that week... and this would mean I would only be home for 1 day before turning around and going back to this event that Andy invited me to. To make it even more complicated it would mean I would only be home for ONE day before we launched the ShoeMoney System.

But I believe in fate and honestly I feel when moments like this happen you have to make it work. So I made it work and went back out to Las Vegas.

From the minute I got there Andy started introducing me to some of the biggest and most famous internet marketers in the world. I was blown away. I was also blown away with the fact that a lot of them were ShoeMoney readers. But what really blew me away was that all Andy wanted to talk about was my upcoming launch of the ShoeMoney System. He wanted to know exactly how I was doing everything. He made me show him all my videos. And then he told me what I needed to do in order to really deliver on launch day. When I got home he had already made a 50 minute video where he went over our sales page and pointed out all the stuff we needed to change.

He then created a video from scratch that we used on one of the versions of the sales page. After the dust settled from the launch and we got to look at the analytics.... would you believe Andy's video sales page converted 4x better then any of our other versions? I just wish Google Website Optimizer was not so delayed and we would have known this on launch day. But we still hit our max capacity so all is good (and I learned a lot for the future).

After launching Andy kept calling me asking how things went and talked me though some stuff I had not thought of. Why was this guy doing this? Plain and simple he likes to help people.

And guess what? He has earned my trust. Probably for life. Anything this guy ever needs I will be there for him.

This week Andy is offering free video tips for regular people and small business owners. Its a series he is calling the Video Boss. Trust me you have to check it out. Its one of the most eye opening things I have ever seen about why video is so important.

Go to http://bit.ly/videoboss right now and check out the free content while its still available.


So how can you earn trust? Well I am sure you have something to offer. So start offering it!

When I was thinking about publishing a book I would hit up Seth Godin for tips. I once asked him about pricepoints and stuff and he told me, "Don't make a book for money... A book is a simple free way to tell the world how smart you are".

Seth is another person who has earned my trust. Any book he ever sells you can bet I am buying. Hell I have a 800$ lithograph of the purple cow on my wall at work just to remind me to build products that are truly remarkable.

So start building trust. And when you have it - Be responsible with it. Trust is an amazing thing.
ShoeMoney Media Group INC.
5550 South 59th ST
Lincoln Ne 68516

Frank Kern Mass Control Free

Mass Control works. It is not a scam, just because it is expensive and Frank Kern once had some trouble with the FTC over claims in a marketing promotion. I know it works because I am a Mass Control student myself and I've seen the secrets up close.

The truth behind Mass Control is that it is a very precise sequence of marketing messages that use the Six Secret Weapons of Power Persuasion to amplify the psychological intensity of every email, video, website, and ebook used during the promotion.

By using these Six Secret Weapons of Power Persuasion, Frank Kern is able to lead people to decide for themselves that they want his product. And then, he builds the level of urgency they feel to ORDER NOW, until they are waiting at their computers for the minute the order page goes live so they can rush out to send in their order.

I know this works because I experienced it. I was persuaded by the promotion for the course itself and wanted to learn the secrets behind it. (And I also knew the Six Secret Weapons of Power Persuasion already, and really enjoyed watching Frank use them masterfully during his launch.)

Mass Control also relies heavily on the process of product launch sequences that Jeff Walker teaches in his Product Launch Formula course. Jeff and Frank are friends it is no surprise to learn that both methods have so much in common.

Ultimately, Mass Control promotions are just a very specific product launch sequence that focuses on using persuasive psychological tactics to build the intensity in the minds of potential customers. It's really an amazing process when you see it all laid out in detail.

If you cannot afford the thousands of dollars required to purchase Mass Control or the Product Launch Formula, you can still learn enough about each of them to seriously boost your business just by studying the free content they give out during their launches and watching precisely what they do during a launch.

The Six Secret Weapons of Power Persuasion have earned millions of dollars for people like Frank Kern and Jeff Walker.

Gain an unfair advantage over your competition and learn the Six secret Weapons of Power Persuasion by taking the free ecourse at: http://www.SixEvilSecrets.com

Article Source: http://EzineArticles.com/?expert=Andrew_Seltz

eLance Blog

Here's whats happening over at Elance.com in the coming weeks:

Big movement this month as Graphic Design topples PHP to retake the number one spot. Other hot trends: Demand for customer acquisition is seen by Internet Marketing moving in to the top 10, while SEO, Lead Generation, and Sales also make power moves to round out the top 25

• Question: Does Elance Ever Use Elance?

  You bet! At Elance HQ, we use our community of skilled providers to fulfill a number of requirements that our website and team demands, like quality assurance, engineering, customer support, and more. After all, it would be silly for us not to tap into the tens of thousands of skilled experts here on Elance.

• Why You Need A Facebook Fan Page

  Community building. Search Engine Optimization. In-depth analytics. Communication. Are your ears burning yet? A Facebook Fan page is a great social media vehicle that your business can easily take advantage of to reap a number of awesome benefits. Oh yeah, and it's completely free, too! Find out more in our blog.
  

• Hands-On With The Elance Work System

  Sure, you've probably had some time behind the wheel of the Elance Work System, but do you ever wonder what it would be like in someone else's shoes? Matt Katsaros, founder of Axium Internet Marketing and longtime Elance user, invites us to take a peek in as he gets his latest client's website developed on Elance.
  

• Welcome To The New Way To Get Work Done

  Work is evolving right in front of our eyes, and IT managers, keep up, or you'll get left behind. Find out how three of your technical colleagues are taking advantage of Elance to supplement their staff with over 96,000 skilled professionals when they need to, how they need to, and in a cost-effective fashion.

Best Online Video Marketing

Want to know what the #1 question I get asked about online video marketing?

How do I get started?

What's the #2 question?

What's the most effective and fastest way to get the best results with online video?
(or something like that)

They're the same questions I get asked every day by people who want the power of online video, know they need it, but don't know how to use it effectively or where to begin.

I know there's a ton of confusing and totally overwhelming information out there about traffic generation, making money, getting leads and online marketing.

I want to change that for you and I'll give you the answers to these questions and more, FREE.

http://www.siteproweb.com/teleseminar-online-video-marketing

You'll get the "keys to the kingdom" with a teleseminar and then a series of free videos that I'm calling the "Ultimate Guide to Online Video Marketing."

This is ideal for anyone, even people who don't consider themselves "good" with computers.

But you'll only get access to the teleseminar and videos if you register and submit a question that you would like answered.

http://www.siteproweb.com/teleseminar-online-video-marketing

In fact, I want you to TELL ME ABOUT YOUR BUSINESS so I can make my responses to your questions very specific.

It's all right here, check it out.

http://www.siteproweb.com/teleseminar-online-video-marketing

Mike Koenigs

P.S. I'll be sharing some of the same secrets that helped Tony Robbins get more than one million followers on Twitter whom he can now reach with the push of a button plus how video helped put Paula Abdul directly in touch with a fan base that she could never reach before!

business home internet marketing mlm

Many folks currently wanting to quit their 9-5 weekday job are looking at business home internet marketing mlm strategies to boost income and free them from the chains of the job.

Since the global economic crisis in the past 12 months, job losses have been extensive across a range of industries and as such, the demand for business home internet marketing mlm continues to grow.

It makes perfect sense. Its generally a residual income, it's home based so the overheads remain low and the startup costs are certainly much lower than a 'real world or shop front based business'.

The other good point is there is plenty of information available online, giving handy tips and advice, generally free to budding young (or old!) workers looking for a change of pace, some from careers that have spanned decades in a single industry.

Get Paid for Life Adsense Adwords

First I Need To Tell You What This
Program Is NOT...


NO... This is NOT another rehashed Adwords gu ide that makes you dogfight with the compet ition for mere scraps...


NO... This is NOT an undercooked "me too" affiliate "secrets"


NO... This is NOT a program that requires ANY further investment, you can start right now even if you're completely broke like I was...

Let me give you a quick peek into my Internet "Guru" Background:

I had none.


I had never built a website...


I had never sold online...


I had pretty much never made any money outside of my normal j ob. Ever.


I had never even HEARD of Adwords or SEO or any of that "Guru" crap...
I had never heard of "List Building"...
I had never heard of "Info Product Marketing"...
And I most certainly did NOT know what the word "Niche" meant!

Michael Cheney Cashnav

I did something stupid.

Yesterday I emailed you
about this cool way of
making cash (it's like
a Cash Nav system) BUT..

( and it's a big BUT )

The page wasn't ready
when I mailed.

Stupid!

Anyway, it *is* ready now
and you can claim your
$30 off by putting in
the secret code "save30"
near the Add To Cart button..

http://www.michaelcheney.com/cashnav/

Go check it out, it's
the *simple way* to get
tons of free traffic
(and therefore cash)..

http://www.michaelcheney.com/cashnav/

Enjoy!

Michael

PS - This is not meant for
public consumption so please
do NOT share this - but when
you enter the special code
"save30" near the Add To Cart
button you will get $30 off:

http://www.michaelcheney.com/cashnav/